KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Peter Tork

At one point, The Monkees outsold the Beatles and the Stones...combined. And, while they were...
Bill Geist Author: Bill Geist
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The Softening of Intent

A few weeks ago, our friends at Destination Analysts released preliminary findings on the State...
Bill Geist Author: Bill Geist
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How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B...
Jeff Hurt Author: Jeff Hurt
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DMOs = Hokum?

It will be an interesting couple of days in Dallas. For those that have not been following...
Bill Geist Author: Bill Geist
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The Talent Undiscovered

Have you seen the trailer for "Yesterday?" The concept behind the movie is that, after being hit...
Bill Geist Author: Bill Geist
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Boldly Going

The State of Indiana has never meaningfully invested in promoting itself as a destination...which...
Bill Geist Author: Bill Geist
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Another Nail

USA Today has laid off all but a handful of its Travel section staff, essentially shuttering one...
Bill Geist Author: Bill Geist
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The School Start Date Conundrum

I know I'm too close to this debate, having fought this battle in Wisconsin years ago (and...
Bill Geist Author: Bill Geist
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We're Not as Noble as Hoped

A few years ago, a handful of Panera Bread locations shifted to a "pay what you can" model to...
Bill Geist Author: Bill Geist
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The Immigrant Song

The first song of an album sets the tone...at least it used to. For Led Zeppelin, the first album...
Bill Geist Author: Bill Geist
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Really?

His self-defense has a pinch of logic to it...but that doesn't excuse the insane lack of judgment...
Bill Geist Author: Bill Geist
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Tom Rivera

In every State, there is that one individual that drove the industry and the Destination...
Bill Geist Author: Bill Geist
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As the Caution Lights Flash More Incessantly

Among the 14 international long-haul destinations around the world, only one (Turkey) performed...
Bill Geist Author: Bill Geist
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James Ingram

He was best known for his duets (like "Baby Come to Me" with Patti Austin)...but James Ingram was...
Bill Geist Author: Bill Geist
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More Conference Physics: Inertia

I bet you’ve heard this before: “An object at rest, tends to stay at rest.” Oh, yeah, it’s...
Jeff Hurt Author: Jeff Hurt
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Like Anyone Cares

It is a custom for new gubernatorial regimes to plaster their names on the welcome signs into...
Bill Geist Author: Bill Geist
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The Power of Onboarding

When Boomers shake their heads at all the things that Millennials and Gen Z don't understand or...
Bill Geist Author: Bill Geist
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I Need You More Than Want You

Possibly the most evocative lyric of all time. The genius of Jimmy Webb has been honored by...
Bill Geist Author: Bill Geist
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The Physics Of Conference Entropy

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences,...
Jeff Hurt Author: Jeff Hurt
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A Different Butterfly

Last summer marked the 50th anniversary of the release of the second LP from Iron Butterfly...a...
Bill Geist Author: Bill Geist
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We Prefer Stories To Stats—The Dark Side of Stories

We love stories. They connect on a personal and emotional level. We trust them more...
Jeff Hurt Author: Jeff Hurt
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Changing the World with Ugly Food

Chalk it up to a great idea that I saw, photographed...but never connected the dots. We were on...
Bill Geist Author: Bill Geist
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A New Role for Today's DMO

I can't remember the first time I said the words, "it's not just about heads in beds." Hard to...
Bill Geist Author: Bill Geist
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Now it's Getting Serious

As the U.S. Government shutdown moves into record-breaking territory during a philosophical...
Bill Geist Author: Bill Geist
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The New Way to Negatively Position DMOs

As we've noted previously, Destinations International's white paper on The New Tourism Lexicon is...
Bill Geist Author: Bill Geist
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