KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Family Values

Often, in this rough and tumble world of full-contact Destination Marketing, it is easy to forget...
Bill Geist Author: Bill Geist
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Lee Michaels + Frosty

One of the most forgotten innovators of the early rock years was one Lee Michaels.  Steve...
Bill Geist Author: Bill Geist
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We're Back

Yesterday, we announced, through our (almost) monthly Z-Newsletter (and, if you're not a...
Bill Geist Author: Bill Geist
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The Tax You Don't Pay

We hear it all the time. Elected Officials often reject the idea of raising Hotel taxes because,...
Bill Geist Author: Bill Geist
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Nothing Better to Do?

When a State Legislature passes a law that forbids plant-based meat providers from using the word...
Bill Geist Author: Bill Geist
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Authenticity in Messaging

I remember chuckling upon seeing Taco John's use a stock photo of a woman that we had used for...
Bill Geist Author: Bill Geist
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Mustang Sally

Some called him the first "rock star" corporate CEO. The man behind the Ford Mustang and the...
Bill Geist Author: Bill Geist
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The Dominican Republic's Unfortunate Dance with the 24/7 Media

Visitors to the Dominican Republic occasionally die. Visitors to virtually every destination die,...
Bill Geist Author: Bill Geist
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REO Mach One

Just back from some quality time with Visit Champaign County IL and, after twenty years away, I...
Bill Geist Author: Bill Geist
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How Do You Like Us Now?

Over the past decade, Iceland rapidly became one of those destinations that moved up on...
Bill Geist Author: Bill Geist
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Education Committee: More Advising and Curating, Less Slotting

rawpixel from Pixabay"...
Jeff Hurt Author: Jeff Hurt
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Place Branding for All

Destination Marketing pros that don't have a copy of Bill Baker's initial tome (or its second...
Bill Geist Author: Bill Geist
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Woodstock 50

It was a cool and ambitious idea. Recreate the magic of the Woodstock Music Festival on its 50th...
Bill Geist Author: Bill Geist
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The Motivation to Do the Right Thing

As I move from town to town in this sensational gig that permits me a view into so many corners...
Bill Geist Author: Bill Geist
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Just a Little Off Brand

Rolling through the Richmond VA Airport, I stumbled upon a Cheeburger Cheeburger restaurant. SNL...
Bill Geist Author: Bill Geist
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Fostering a Winning Conference Culture

I have been struck by the disparity in how an association’s organizational culture translates...
Jeff Hurt Author: Jeff Hurt
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Dr. John, the Night Tripper

The man known simply as Dr. John was one of only a handful of New Orleans musicians that were...
Bill Geist Author: Bill Geist
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Dr. John, the Night Tripper

The man known simply as Dr. John was one of only a handful of New Orleans musicians that were...
Bill Geist Author: Bill Geist
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The Sustainability Mandate

Destination Marketing used to be easy; we simply played the hand we were dealt. We marketed our...
Bill Geist Author: Bill Geist
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The Sustainability Mandate

Destination Marketing used to be easy; we simply played the hand we were dealt. We marketed our...
Bill Geist Author: Bill Geist
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The Future's So Bright...But

Juxtaposition is a bitch, y'all. A recent Skift research project estimates an additional 500...
Bill Geist Author: Bill Geist
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The Future's So Bright...But

Juxtaposition is a bitch, y'all. A recent Skift research project estimates an additional 500...
Bill Geist Author: Bill Geist
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The Hubris of Going it Alone

The politicization of Destination Marketing continues to rise, with local governments...
Bill Geist Author: Bill Geist
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The Hubris of Going it Alone

The politicization of Destination Marketing continues to rise, with local governments...
Bill Geist Author: Bill Geist
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The Enigma that was Leon Redbone

We lost two of the most unique and iconic musical stylists to emerge from the 1970s over the past...
Bill Geist Author: Bill Geist
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