KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

The Physics Of Conference Entropy

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences,...
Jeff Hurt Author: Jeff Hurt
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A Different Butterfly

Last summer marked the 50th anniversary of the release of the second LP from Iron Butterfly...a...
Bill Geist Author: Bill Geist
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We Prefer Stories To Stats—The Dark Side of Stories

We love stories. They connect on a personal and emotional level. We trust them more...
Jeff Hurt Author: Jeff Hurt
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Changing the World with Ugly Food

Chalk it up to a great idea that I saw, photographed...but never connected the dots. We were on...
Bill Geist Author: Bill Geist
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A New Role for Today's DMO

I can't remember the first time I said the words, "it's not just about heads in beds." Hard to...
Bill Geist Author: Bill Geist
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Now it's Getting Serious

As the U.S. Government shutdown moves into record-breaking territory during a philosophical...
Bill Geist Author: Bill Geist
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The New Way to Negatively Position DMOs

As we've noted previously, Destinations International's white paper on The New Tourism Lexicon is...
Bill Geist Author: Bill Geist
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The Right Rewarding Student Strategy For Your Conference

Many associations struggle with the right strategy for involving students in their organization...
Jeff Hurt Author: Jeff Hurt
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Shallow Heroes

It's impossible for today's recording artists to not sound slightly like those that have gone...
Bill Geist Author: Bill Geist
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Practicing Conference Essentialism: The Disciplined Pursuit Of Less And Better

It’s hard for conference organizers to stick to planning the essential elements of their...
Jeff Hurt Author: Jeff Hurt
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Using the Voice of the Client

How do you counter the perception that your destination is undesirable? It's the voice of the...
Bill Geist Author: Bill Geist
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Empowering Conference Registrants To See Learning As A Journey Not A Finish Line

Do your conference learning opportunities—from the general session to networking to breakouts...
Jeff Hurt Author: Jeff Hurt
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The Value of a Millisecond

I'm not sure what the hold-up is for those Destination Marketing Organizations that haven't...
Bill Geist Author: Bill Geist
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It's Simply a Matter of Time

For every exceptionally successful tourism destination, there comes the seed of resident...
Bill Geist Author: Bill Geist
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Conference Reform Requires Cultivating Leaders With Moral Purpose To Make A Difference

Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned...
Jeff Hurt Author: Jeff Hurt
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A Voice of Reason in a Sea of Insanity

Wisconsin taxpayers are on the hook for $4.5 billion to bring a plant to the Badger State that...
Bill Geist Author: Bill Geist
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The Tension Between Content And Process In Facilitated Conference Learning Experiences

Have you ever attended a conference education session because of the presenter and not the...
Jeff Hurt Author: Jeff Hurt
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Bohemian Trombone

Like a Finnish Bluegrass band covering AC/DC...I never saw this coming. On this Music...
Bill Geist Author: Bill Geist
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Has Your Leadership Evolved For The New Normal?

Change is hard. Foresight—looking forward—is hard. Why? Because we prefer certainty and...
Jeff Hurt Author: Jeff Hurt
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Growing a Community Conscious

For the past decade, news outlets across the land have doubled down on the old adage of "if it...
Bill Geist Author: Bill Geist
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On Becoming A New Normal Leader

It’s a common, well-accepted, well-worn and overused term: the New Normal. It’s also...
Jeff Hurt Author: Jeff Hurt
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The Ego of Destination Marketing Funding

Government officials in Charlottesville and Albermarle County have been weighing in over the past...
Bill Geist Author: Bill Geist
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How Long

OK. Last year's year-end song was wishful thinking. Apparently, we are all frogs in slowly...
Bill Geist Author: Bill Geist
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Baby, It's Dangerous Out There

Yeah...I know I'm walking into a minefield here. But, what the hell... It is a sign of the times...
Bill Geist Author: Bill Geist
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Today's Christmas Video

If you are anything like my family, watching holiday videos play a part of our Christmas...
Bill Geist Author: Bill Geist
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