As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


A Guerrilla Play

GrassA few months ago in our client newsletter, we wrote about the South Shore Convention & Visitors Authority's expansion into community development by leading an effort to persuade Chicago Metro residents to move to Northwest Indiana. It has been wildly successful...and the next shoe drops today and tomorrow.

In the midst of the highly contentious race for Illinois Governor, The Grass is Greener campaign moves to WGN Radio with ads that start out mimicking campaign commercials, but quickly pivot:

"Illinois residents: Tomorrow your choices are Rauner's crippling debt or Pritzker's skyrocketing taxes. Instead...Vote for Indiana. Lower income and property taxes, shorter commute times and more house for your buck. Visit"

They're playing pretty close to the top of the hour every hour of morning and afternoon drive and bottom of the hour during mid-day on WGN.

Can't wait to hear the buzz...

Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist