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A Guerrilla Play

GrassA few months ago in our client newsletter, we wrote about the South Shore Convention & Visitors Authority's expansion into community development by leading an effort to persuade Chicago Metro residents to move to Northwest Indiana. It has been wildly successful...and the next shoe drops today and tomorrow.

In the midst of the highly contentious race for Illinois Governor, The Grass is Greener campaign moves to WGN Radio with ads that start out mimicking campaign commercials, but quickly pivot:

"Illinois residents: Tomorrow your choices are Rauner's crippling debt or Pritzker's skyrocketing taxes. Instead...Vote for Indiana. Lower income and property taxes, shorter commute times and more house for your buck. Visit MoveToIndiana.com."

They're playing pretty close to the top of the hour every hour of morning and afternoon drive and bottom of the hour during mid-day on WGN.

Can't wait to hear the buzz...

Bill Geist

Bill GeistBill Geist

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