As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


A New Role for Today’s DMO

HomelessBlogI can't remember the first time I said the words, "it's not just about heads in beds." Hard to believe, but its likely been 15 years...maybe 20.

It wasn't because I was prescient. It was because I was given the gift of working for a Destination Marketing Organization that chose to dive into leading a community-wide effort to build a Frank Lloyd Wright designed Convention Center. That wasn't what DMOs did in the '90s. But, I knew that what we accomplished in Madison was the future for DMOs.

Today, the most effective and innovative DMOs are intimately engaged in destination, community and economic development. And, as we suggested last month in the Z-News, hunger and homelessness need to be next on our agenda.

Here's a sensational article from the Northstar Meetings Group on how leading DMOs are addressing this increasing social crisis.

We all need to join them.



Bill Geist

Bill GeistBill Geist

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