KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being...
Jeff Hurt Author: Jeff Hurt
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So Teamwork Can Make the Dream Work!

Hallelujah! The Washington Nationals won game seven of the World Series to become world champs....
Jeff Hurt Author: Jeff Hurt
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5 Improvements for Event Registration Data Collection

Gerd Altmann from Pixabay">It’s difficult to determine what to include — and not include — when...
Jeff Hurt Author: Jeff Hurt
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Katie Winter Joins the Velvet Chainsaw Team

We’re excited to announce that Katie Winter has joined the Velvet Chainsaw team as Client...
Jeff Hurt Author: Jeff Hurt
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Deliver Superior Conference Education Value

Here’s what hasn’t changed: Education continues to be essential to a participant’s experience....
Jeff Hurt Author: Jeff Hurt
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Five-Step Framework for Effective Collaborative Design

Your conference strategy should include a plan to inject fresh content or experiences each year...
Jeff Hurt Author: Jeff Hurt
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Transform Your Expo into a Networking and Learning Destination

Expos are the most disrupted element of association conferences today. If you’re still using...
Jeff Hurt Author: Jeff Hurt
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Expo Decisions: Attendee Preferences over Exhibitors—Always

ijmaki from Pixabay"...
Jeff Hurt Author: Jeff Hurt
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Education Committee: More Advising and Curating, Less Slotting

rawpixel from Pixabay"...
Jeff Hurt Author: Jeff Hurt
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Fostering a Winning Conference Culture

I have been struck by the disparity in how an association’s organizational culture translates...
Jeff Hurt Author: Jeff Hurt
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