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Tmg-article_tallWhile one might be tempted to criticize the latest marketing move by the Belize Tourism Board as too micro-focused, the reality is simply the opposite. More than 4 out of 5 of us have "bleisured" in the past year (that's combining business and leisure). So, what the BTB has done is pretty brilliant.

The newest promotion is a giveaway of a 5-night stay in an overwater beach bungalow on Tobacco Caye, complete with a standup desk and "pretty OK Wi-Fi." The video says it all. And, even if one doesn't register to claim the trip, the vibe of the beach side of this sensational destination comes through loud and clear.

Well played, my friends. Well played.

Bill Geist

Bill GeistBill Geist

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