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Breakthrough Thinking

G8w6NeDX_400x400McDonald's is launching an initiative to attract older workers. Long the land of first-jobs and young workers, it has become increasingly clear to the fast-food mothership that Boomer workers are an answer to its workforce challenge.

Younger workers either don't want to work service jobs (what a shame) or can't because of school commitments. Empty nest Boomers can and, in many cases, want to.

Best line of the article from CNBC: " They bring a unique skill set that we're very excited about." Calm under pressure, experience in problem-solving and dealing with difficult customers are cited as reasons that older workers are often more desired than their younger cohort. They also can mentor those younger workers who choose a hospitality path.

Something to consider, as our industry partners struggle with finding a quality workforce. How do we reach out to retired Boomers to provide the quality experiences we strive to offer? 


Bill Geist

Bill GeistBill Geist

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