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Can We Just Say It?

MexA recent article in Travel Weekly cites tourism providers and experts claiming that Mexico's current Terrible, Horrible, No Good, Very Bad Year is because of an over-supply of hotel rooms and Sargassum. And, while these two forces are never good, they could be mitigated by a well-financed and strategic marketing effort from the country's Tourism Board.

Which, of course, no longer really exists...as its previous $300 million budget has been reassigned to develop rail service on the Yucatan Penninsula. Tourism promotion is now, apparently, being handled by Mexico's Embassies around the world (can you say incoherent?).

And, now most (not all) of the country is seeing significant declines in occupancy and revenues. I get that Sargassum sucks. But, I gotta call it like I see it. Without a strong invitation to visit, Mexico will continue to suffer.

Sadly.

 

Bill Geist

Bill GeistBill Geist

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