As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


Doubling Down on American Music

MiamiBrand USA (this nation's destination marketing agency) has doubled down on its sensational strategy of using the diversity of American Music to attract international visitation. And, let's be works domestically, as well.

Starting with "Do You Wanna Dance," Brand USA has added KC and the Sunshine Band's "Boogie Shoes" and the Romantics' "What I Like About You." From destinations all across America in genres that span this great country (blues, pop, rock, country, latin, hip-hop).

On this Music Friday, we're going with our favorite of the bunch: Miami's Xperimento with "What I Like About You."

But, hey? If you're a DMO...shouldn't you be finding your own versions of these classics and joining in the strategy?

Just a thought...


Related Stories

Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist