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Doubling Down on American Music

MiamiBrand USA (this nation's destination marketing agency) has doubled down on its sensational strategy of using the diversity of American Music to attract international visitation. And, let's be honest...it works domestically, as well.

Starting with "Do You Wanna Dance," Brand USA has added KC and the Sunshine Band's "Boogie Shoes" and the Romantics' "What I Like About You." From destinations all across America in genres that span this great country (blues, pop, rock, country, latin, hip-hop).

On this Music Friday, we're going with our favorite of the bunch: Miami's Xperimento with "What I Like About You."

But, hey? If you're a DMO...shouldn't you be finding your own versions of these classics and joining in the strategy?

Just a thought...

         

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Bill Geist

Bill GeistBill Geist

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