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Fighting Homelessness for the Holidays

RichmAs I noted in today's edition of the Z-News (subscribe here if you'd like to stay up-to-date with the world of Destination Marketing), DMOs need to play a part in fighting hunger and homelessness in our communities.

Jack Berry and the Team at Richmond Regional Tourism recently stepped up to the plate with an e-mail holiday greeting that doubles as a fundraiser for Homeward, an area non-profit that’s working to prevent, reduce and end homelessness. They've made a donation in the name of the people in their database and ask recipients to open their hearts to donate as well.

It is a sensational move...made all the more perfect because it's the right thing to do.

And, this is an idea that I'm sure the Richmond Team wouldn't mind you copy-catting.

Congratulations to Jack and his Team. You make us all proud.

Bill Geist

Bill GeistBill Geist

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