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Get to the Good Stuff

XZNXud5R_400x400Back in 2016, I opined in my monthly Z-News commentary (this month's dropped yesterday) that presenters often lose their audiences by doing what we were taught to do in school. Establish your premise, then lay out your proofs and then bring your conclusion home in a big, glorious finish.

Yeah, that doesn't work. Not in the real world. You gotta get to the good stuff...pronto.

As Seth Godin eloquently said in a slightly different way.

Yeah...we're simpatico. LGC.

(Low Guteral Chuckle)

Bill Geist

Bill GeistBill Geist

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