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How Do You Like Us Now?

SheepOver the past decade, Iceland rapidly became one of those destinations that moved up on everybody's Bucket Lists. It got to the point over the past couple years that some on the island country were bemoaning the crush of visitors and encouraging the government to do something to stem visitation.

Then Wow Airlines collapsed...and inbound travel to the country for 2019 is projected to drop by 17%. Visitation was down 24% last month. Unemployment is up and the Airport is laying off 315 workers. Hotels are slashing prices. The country's total economy is now projected to drop by roughly 2% after a decade of growth.

So, to all those who clamored for the "tourist problem to go away?" How do you like us now?

It's simplistic and unsophisticated to say that tourists are the problem (we are more often the solution). The sophisticated response is to better manage the visitor economy, n'est pas?

Bill Geist

Bill GeistBill Geist

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