KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

How Will "Flight Shaming" Impact Your Community?

JetOverHighwaySMNew research that indicates that the carbon footprint of flying is worse than previously thought is creating a new phenomenon called "Flight Shaming" (making those of us that fly a lot feel bad about our choices). Beyond how you choose (or not) to alter your mode of travel, how will this impact your destination?

If you are a destination that depends upon flight, this could, obviously, have some ramifications. Indeed, there are companies in Europe that are banning their employees from flying in-continent. If you are, however, a destination that derives the majority of its visitors from ground transportation, how will you respond...without being predatory?

With 1 in 5 consumers flying less because of their climate concerns, this is going to be a thing. How we respond will be interesting.

 

Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist