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If This is Too Hard...Maybe You Should Just Stop

RussianrouletteOver the weekend I received a customer satisfaction survey from a company with whom I do a lot of business.

Because I like this company, I agreed to participate. I filled out an unusually long registration form to participate, clicked "go"...and was greeted with a message that, to complete registration to fill out their survey, I'd have to click on a link in an e-mail I would be receiving.

Sometime within the next 6 Hours.

Let's unpack this: Company desires my time. I agree to provide that time. Company tells me to come back later, assuming my interest won't waver (bad assumption).

This is not a small company for which technology should not be an issue. If they haven't (in 2019) been able to master to simplest of opt-in strategies that take a minute (if not seconds)...maybe they should just accept that this whole internet thing is too complicated and just go home.


Bill Geist

Bill GeistBill Geist

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