KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Interstate Poke Produces Profitable Promotion

OhioSometimes, the best tourism promotion happens when you just sit back and let it.

An Indiana candle company in Fort Wayne has come out with an unscented candle...and called it Ohio. The description on the back: "Not much to see. Not much to do. Welcome to Ohio. The unscented candle."

Which resulted in Lydia Mihalik, Ohio's Director of its Development Services Agency (not, as the story alleges, the director of tourism), unleashing a 13-part Twitter storm, rebutting the opprobrium. From the smell of hyacinth in Hocking Hills to the stadium mustard at Cleveland's Progressive Field, Lydia waxed poetic on the scents of the Buckeye State.

The tweet that started it all four days ago has been retweeted over 30,000 times and resulted in this article on Cleveland.com (which will assuredly be picked up by others). And, I'm sure Simple Nature will see a serious uptick in visits (and sales) to their website. 

I just love it when others do our Destination Marketing work for us.

Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist