KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Using the Voice of the Client

How do you counter the perception that your destination is undesirable? It's the voice of the...
Bill Geist Author: Bill Geist
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Empowering Conference Registrants To See Learning As A Journey Not A Finish Line

Do your conference learning opportunities—from the general session to networking to breakouts...
Jeff Hurt Author: Jeff Hurt
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The Value of a Millisecond

I'm not sure what the hold-up is for those Destination Marketing Organizations that haven't...
Bill Geist Author: Bill Geist
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It's Simply a Matter of Time

For every exceptionally successful tourism destination, there comes the seed of resident...
Bill Geist Author: Bill Geist
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Conference Reform Requires Cultivating Leaders With Moral Purpose To Make A Difference

Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned...
Jeff Hurt Author: Jeff Hurt
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A Voice of Reason in a Sea of Insanity

Wisconsin taxpayers are on the hook for $4.5 billion to bring a plant to the Badger State that...
Bill Geist Author: Bill Geist
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The Tension Between Content And Process In Facilitated Conference Learning Experiences

Have you ever attended a conference education session because of the presenter and not the...
Jeff Hurt Author: Jeff Hurt
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Bohemian Trombone

Like a Finnish Bluegrass band covering AC/DC...I never saw this coming. On this Music...
Bill Geist Author: Bill Geist
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Has Your Leadership Evolved For The New Normal?

Change is hard. Foresight—looking forward—is hard. Why? Because we prefer certainty and...
Jeff Hurt Author: Jeff Hurt
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Growing a Community Conscious

For the past decade, news outlets across the land have doubled down on the old adage of "if it...
Bill Geist Author: Bill Geist
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On Becoming A New Normal Leader

It’s a common, well-accepted, well-worn and overused term: the New Normal. It’s also...
Jeff Hurt Author: Jeff Hurt
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The Ego of Destination Marketing Funding

Government officials in Charlottesville and Albermarle County have been weighing in over the past...
Bill Geist Author: Bill Geist
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How Long

OK. Last year's year-end song was wishful thinking. Apparently, we are all frogs in slowly...
Bill Geist Author: Bill Geist
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Baby, It's Dangerous Out There

Yeah...I know I'm walking into a minefield here. But, what the hell... It is a sign of the times...
Bill Geist Author: Bill Geist
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Today's Christmas Video

If you are anything like my family, watching holiday videos play a part of our Christmas...
Bill Geist Author: Bill Geist
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It's Right Here

On this Christmas Eve, we know where Christmas is...having just hosted both our families over the...
Bill Geist Author: Bill Geist
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Brothers and Sisters

This is a Music Friday find on which I was conflicted. I loved their previous work individually....
Bill Geist Author: Bill Geist
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Hallelujah Night

Leonard Cohen's "Hallelujah" remains one of the most beautiful and evocative songs of an era....
Bill Geist Author: Bill Geist
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Holiday Bliss

It is the season of Queen. Bohemian Rhapsody was a sensational view into the band's early days....
Bill Geist Author: Bill Geist
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All I Want for Christmas

As the Holiday finds continue on Music Friday, we travel back to a rare unplugged clip of John...
Bill Geist Author: Bill Geist
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Trust Us...it'll Qualify

For every really cool story in DMO-land (like yesterday's)...there are the bone-headed, the...
Bill Geist Author: Bill Geist
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Fighting Homelessness for the Holidays

As I noted in today's edition of the Z-News (subscribe here if you'd like to stay up-to-date with...
Bill Geist Author: Bill Geist
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The Grinch...on Steroids

The Grinch. A book by Dr. Suess. The television animation. Jim Carey. The Musical. And now, the...
Bill Geist Author: Bill Geist
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The Lure of Nostalgia

The last Howard Johnson restaurant in America closed earlier this year...victim, not of bad...
Bill Geist Author: Bill Geist
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Making Lemonade Daily

We are fans of Arnie Weissmann's columns in Travel Weekly...and we often link to the ones we find...
Bill Geist Author: Bill Geist
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