KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Best Analysis Yet of the Challenges Ahead for Destination Markets

And, not just because I'm quoted. Skift's Hannah Sampson does a masterful job of comparing and...
Bill Geist Author: Bill Geist
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Living Colour

Honestly...where has the time gone. 30 years ago this month, Living Colour appeared on Saturday...
Bill Geist Author: Bill Geist
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Crunch Time in Florida

We've watched this circus twice before. You know, the one where the Florida Speaker of the House...
Bill Geist Author: Bill Geist
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Looking into the Future of Event Tech

Your guidepost for event-technology decisions should be to put your customer’s experience...
Jeff Hurt Author: Jeff Hurt
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What True Learning Is at Participant-Centered Conferences

Putting the participant at the center of your conference programming by becoming more...
Jeff Hurt Author: Jeff Hurt
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Free-Agent, Lisa Block, Joins Velvet Chainsaw

While many have been focused this winter on who is going to land free agents like Bryce Harper...
Jeff Hurt Author: Jeff Hurt
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How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B...
Jeff Hurt Author: Jeff Hurt
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More Conference Physics: Inertia

I bet you’ve heard this before: “An object at rest, tends to stay at rest.” Oh, yeah, it’s...
Jeff Hurt Author: Jeff Hurt
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The Physics Of Conference Entropy

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences,...
Jeff Hurt Author: Jeff Hurt
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We Prefer Stories To Stats—The Dark Side of Stories

We love stories. They connect on a personal and emotional level. We trust them more than...
Jeff Hurt Author: Jeff Hurt
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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