KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

What Took Us All So Long?

Sometimes, we are so consumed with the job at hand that we can't see the opportunity before us....
Bill Geist Author: Bill Geist
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One Last Salute to National Tourism Week 2019

Another National Travel & Tourism Week is in the books...a week where we salute and honor the...
Bill Geist Author: Bill Geist
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Chris Farley

Yeah, I know it's a Music Friday. But, Adam Sandler's turn as host of SNL last weekend has me...
Bill Geist Author: Bill Geist
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Travel Jobs Matter

It's National Travel & Tourism Week in America...and permit me one more shout out to the industry...
Bill Geist Author: Bill Geist
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Breakthrough Thinking

McDonald's is launching an initiative to attract older workers. Long the land of first-jobs and...
Bill Geist Author: Bill Geist
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You Know You Want This App

Unfortunately for you...this is a parody.           
Bill Geist Author: Bill Geist
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Looking into the Future of Event Tech

Your guidepost for event-technology decisions should be to put your customer’s experience...
Jeff Hurt Author: Jeff Hurt
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What True Learning Is at Participant-Centered Conferences

Putting the participant at the center of your conference programming by becoming more...
Jeff Hurt Author: Jeff Hurt
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Free-Agent, Lisa Block, Joins Velvet Chainsaw

While many have been focused this winter on who is going to land free agents like Bryce Harper...
Jeff Hurt Author: Jeff Hurt
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How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B...
Jeff Hurt Author: Jeff Hurt
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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