KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Like Anyone Cares

It is a custom for new gubernatorial regimes to plaster their names on the welcome signs into...
Bill Geist Author: Bill Geist
| |

The Power of Onboarding

When Boomers shake their heads at all the things that Millennials and Gen Z don't understand or...
Bill Geist Author: Bill Geist
| |

I Need You More Than Want You

Possibly the most evocative lyric of all time. The genius of Jimmy Webb has been honored by...
Bill Geist Author: Bill Geist
| |

The Physics Of Conference Entropy

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences,...
Jeff Hurt Author: Jeff Hurt
| |

A Different Butterfly

Last summer marked the 50th anniversary of the release of the second LP from Iron Butterfly...a...
Bill Geist Author: Bill Geist
| |

We Prefer Stories To Stats—The Dark Side of Stories

We love stories. They connect on a personal and emotional level. We trust them more than...
Jeff Hurt Author: Jeff Hurt
| |

Changing the World with Ugly Food

Chalk it up to a great idea that I saw, photographed...but never connected the dots. We were on...
Bill Geist Author: Bill Geist
| |

The Right Rewarding Student Strategy For Your Conference

Many associations struggle with the right strategy for involving students in their organization...
Jeff Hurt Author: Jeff Hurt
| |

Practicing Conference Essentialism: The Disciplined Pursuit Of Less And Better

It’s hard for conference organizers to stick to planning the essential elements of their...
Jeff Hurt Author: Jeff Hurt
| |

Empowering Conference Registrants To See Learning As A Journey Not A Finish Line

Do your conference learning opportunities—from the general session to networking to breakouts...
Jeff Hurt Author: Jeff Hurt
| |

Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
| |

Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
| |

The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
| |

The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
| |

What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
| |

What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
| |

Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
| |

Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
| |

The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
| |

The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
| |

Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
| |

Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
| |

What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
| |

What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
| |

A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
| |
12345678