KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Morgan's Christmas Mash

I first saw Morgan Myles four or five years ago at a Songwriters Festival in Virginia's Blue...
Bill Geist Author: Bill Geist
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Sure, Let the Embassies Run Tourism Promotion

OK...I may be missing something in the translation. But, this article from Travel Pulse certainly...
Bill Geist Author: Bill Geist
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Missed it By That Much

When I first starting getting links to a "story" out of an Atlanta metro newspaper serving, as...
Bill Geist Author: Bill Geist
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If I Was in My 20s

Maybe it's because I know (and love) Tulsa...and many don't. But, the newest move for this...
Bill Geist Author: Bill Geist
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Signs and Smartphones

My friend Amir Eylon (Longwoods International) shared this newspaper article with me last...
Bill Geist Author: Bill Geist
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The Power of a Gift

As we begin the month of Holiday-inspired Music Friday finds, it’s not a Holiday song…but a...
Bill Geist Author: Bill Geist
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Thankful

It is again that time of year to give thanks. We think of our friends across the country that...
Bill Geist Author: Bill Geist
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The Role of the DMO Board

We talk of it often. How today's DMO Boards seem to struggle with their role. Some seem to...
Bill Geist Author: Bill Geist
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Roy Clark

For most, he was best known as the host of the cheesy, country variety show "Hee Haw." From 1969...
Bill Geist Author: Bill Geist
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Sometimes, Loyalty is Over-Rated

I'm on a flight back to "the compound" after a great day ideating the future of Destination...
Bill Geist Author: Bill Geist
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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