KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

When it's Not About the Next Election

I love Chicago. Maybe it's because I grew up in its shadow and I feel "at home" there...but, it's...
Bill Geist Author: Bill Geist
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Thank You

When I think Labor Day, my first thought is to Unions. Maybe it's the annual LaborFest here in...
Bill Geist Author: Bill Geist
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Suspicious Minds

He had been dubbed "The King." He had an amazing run of 115 Top 40 hits...but, by the time the...
Bill Geist Author: Bill Geist
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Transform Your Expo into a Networking and Learning Destination

Expos are the most disrupted element of association conferences today. If you’re still using...
Jeff Hurt Author: Jeff Hurt
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Everything Comes Back Around

A number of years ago, tired and late, I pulled up in front of my hotel in Wildwood NJ and let...
Bill Geist Author: Bill Geist
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The Path of a Guitar

Joan Jett tells a great story about how the Les Paul she used with the Runaways was just too...
Bill Geist Author: Bill Geist
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Unintended Consequences

I remember debating a community development consultant on the Sharing Economy about five years...
Bill Geist Author: Bill Geist
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Expo Decisions: Attendee Preferences over Exhibitors—Always

ijmaki from Pixabay"...
Jeff Hurt Author: Jeff Hurt
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Education Committee: More Advising and Curating, Less Slotting

rawpixel from Pixabay"...
Jeff Hurt Author: Jeff Hurt
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Fostering a Winning Conference Culture

I have been struck by the disparity in how an association’s organizational culture translates...
Jeff Hurt Author: Jeff Hurt
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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