KNOWLEDGE BANK Minimize
As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


DMO INDUSTRY BLOGS Minimize

Family Values

Often, in this rough and tumble world of full-contact Destination Marketing, it is easy to forget...
Bill Geist Author: Bill Geist
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Lee Michaels + Frosty

One of the most forgotten innovators of the early rock years was one Lee Michaels.  Steve...
Bill Geist Author: Bill Geist
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We're Back

Yesterday, we announced, through our (almost) monthly Z-Newsletter (and, if you're not a...
Bill Geist Author: Bill Geist
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The Tax You Don't Pay

We hear it all the time. Elected Officials often reject the idea of raising Hotel taxes because,...
Bill Geist Author: Bill Geist
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Nothing Better to Do?

When a State Legislature passes a law that forbids plant-based meat providers from using the word...
Bill Geist Author: Bill Geist
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Education Committee: More Advising and Curating, Less Slotting

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Jeff Hurt Author: Jeff Hurt
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Fostering a Winning Conference Culture

I have been struck by the disparity in how an association’s organizational culture translates...
Jeff Hurt Author: Jeff Hurt
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Are Your Speakers Speaking to Speakers?

I wonder about the future of peer review for conference abstracts. While it is a critical...
Jeff Hurt Author: Jeff Hurt
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If You Build It, Will Teams Come?

This is the second installment of a two-part blog on team learning. In the first, we looked at...
Jeff Hurt Author: Jeff Hurt
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Leveraging Team Learning at Conferences

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan,...
Jeff Hurt Author: Jeff Hurt
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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Final Blog on this Site

This is the final blog by Bill Baker and TDM on this Typepad site. All future blogs will be at...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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The Mayor Doesn’t Own Your City’s Brand!

Last week I was reminded of the fragility of place brands and how they need to foster deep...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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What’s Involved in Destination Leadership Success?

I was delighted to recently receive a copy of my friend Bill Geist’s new book, ‘Destination...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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Will Hudson Yards Totally Disrupt Midtown Manhattan?

A recent article in Institutional Investor is a timely reminder that every place, no matter its...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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The Logo Bureaucrats Run Amok in NSW.

Place and destination branding is tricky at the best of times. Among the ever-present challenge...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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Which Towns Have The Most Unfortunate Names? And Does it Matter?

The name of a place is the most powerful part of its identity. It has often been said that being...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time...
Bill Baker Author: Bill Baker
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A City's Brand Strategy Isn’t a Magic Wand!

I recently had a conversation with the president of Midwest DMO at a conference who was being...
Bill Baker Author: Bill Baker
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