As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


Saying You’re Sorry

SorryI seriously don't know where most people learned (or, more appropriately, didn't learn) to drive. The times I'm almost sideswiped when a self-absorbed asshole merges into my lane on an interstate has increased tenfold. And, those drivers that juke in front of me to get into a different lane? It happens daily.

Not unlike Air Laws, there should be Road Laws. And, the Number One Road Law should be, if your move into another driver's lane causes that driver to touch their breaks, you shouldn't have made that move. Period.

Now, far be it for me to say I haven't, on occasion, been absent-mindedly guilty of this as well (it happens). And, because I feel so strongly about this "Road Law," I've wished I could say, "sorry, my bad." But, you just can't.

But, now you can. And, not through hand gestures.

A new KickStarter project called RoadWayve offers an LED message board to communicate with other drivers on the road. Sample messages include short phrases such as “I’m sorry,” “Thank you,” “Turn off high beams,” “Let me merge,” “Go around me” and more. There is also a custom message option that is safely activated via voice control in the mobile app.

They've already tripled their KickStarter the concept seems to be resonating. If you want to get in on the ground-floor, click HERE.

Disclaimer: I have no experience with the company or the product. I just think it's a way cool idea.


Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist