As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


Scratching my Head ’til it Bleeds

AirlinerSunsetAs the legislative machinations continue in the drive to federally reauthorize Brand USA (this country's Destination Marketing Organization) a travel industry association is lobbying to effectively kill the bill.

It's no surprise that Congress is thinking nothing of increasing the inbound fee layered onto international arrivals. It's easier than the mental exercise required to do the math that international visitor spending is one of this country's greatest exports. But, we're talking $7 here.

And, that is apparently enough to cause the Airlines For America (A4A), an industry trade group whose members includes American Airlines, United, Alaska Airlines and Hawaiian Airlines to oppose the reauthorization of Brand USA. Their CEO actually said, that "air travelers are already overtaxed, and we oppose taxing them for anything other than services provided by the government.”

Ummm...isn't inspiring people to fly here an important service of the government? And, hasn't Brand USA facilitated $5.2 billion in revenue for American airlines since 2013?

I'm sorry. I simply don't understand the logic here.

Do you?

Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist