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The California Crisis Matrix

RyanIt always seems worse when you think you're in the middle of a crisis and believe that everyone is watching and judging. Or, maybe you've been doing this so long that you just know that it'll blow-over soon and leave nary a scratch. Regardless, wouldn't it be nice to have a tool to assess the proper response to a crisis in your destination.

Visit California has developed a Crisis Evaluation Matrix to inform its response strategy in the heat of those situations. And, in a recent blog post, Ryan Becker, VP of Communications at Visit California, explains how they've developed a tool that is pretty cool. It's worth your read.

Bill Geist

Bill GeistBill Geist

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