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The Invisible Burden

InvbIn our work with up-and-coming destinations, we often attempt to encourage an awareness of the potential of "over-tourism." Being on the DMO Board for an ascendant destination, most in the room scoff at the notion. There's lots of time to think about that, they say.

Not really. Success in destination market carries with it the seeds of its own destruction. There is an "invisible burden," according to a new report commissioned by The Travel Foundation. And, we're seeing it take root even in communities that aren't bursting at the seams with hoards of tourists.

Consider the growing number of communities in which the City is now refusing to pay for festival and event security. Or, the impact that Airbnb rentals are having in urban neighborhoods that don't have enough parking spaces for residents, let alone overnight guests.

The Visitor economy is vital to quality of life, economic development and long-term sustainability. But...we cannot ignore the "invisible burden."

The study is worth your read.

Bill Geist

Bill GeistBill Geist

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