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As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

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The Role of the DMO Board

People-ArrowWe talk of it often. How today's DMO Boards seem to struggle with their role.

Some seem to believe it's benign oversight. Others think they should be directing Sales & Marketing.

The best DMO Boards, as we contend in Destination Leadership, open doors, make things happen and advocate for destination development and organizational support.

Which is pretty much what Bill Hoffman says in this great post on GuideStar.

Just in a different way.

 

Bill Geist

Bill GeistBill Geist

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