As the Destination Marketing arena becomes increasingly complex, DMOproZ strives to provide an easily accessed Knowledge Bank for DMO pros around the world. From White Papers to cutting edge Research to our recommendations on books to make you think, videos to encourage your creativity and blogs to keep you current.

And, we want this to be a two-way street. When you see a great resource that would be a benefit to the DMO collective, shoot it our way and we'll post it up for your peers. 


Turning the Tables

NotFoundIt's always dangerous to base an opinion regarding a destination news story on one source; nuance is everything.

But, the story coming out of Putnam County NY over the past few weeks is almost too weird not to believe it. I mean, you simply can't make some of this stuff up.

The Putnam County Legislature has been pressuring its CVB for more accountability over the past year. The CVB has, for whatever reason resisted. Frustrated, the County placed an ad for a new Executive Director in May, even though the CVB is an independent agency.

At some point, the CVB Board and its CEO decided to close up shop, shut down the website, close the office and returned State grant funds. And, sometime around July 1, they actually did it. Now, County Legislators are facing the rest of the summer season with no destination website and no Plan B.

Destination Marketing Organizations have often had to tread carefully with their funding partners for fear of retribution in the form of canceling a contract, regardless of the pain that shuttering a DMO would have on local businesses.

Now, government will have to weigh whether messing with a DMO could result in the same pain visited upon their constituents if the organization says, "screw it," and closes up shop. 


Bill Geist

Bill GeistBill Geist

Other posts by Bill Geist