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Using the Voice of the Client

TMlCT7iy_400x400How do you counter the perception that your destination is undesirable? It's the voice of the client.

Discover Puerto Rico recently invited professional meeting planners to tour their event facilities. They found exactly what we found when we visited. The urban center of the island is back...and better than ever.

And, the DMO captured those comments on a sensational video.

As one planner so perfectly said, "Don't listen to the media."


Bill Geist

Bill GeistBill Geist

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