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We Just Can’t Help Ourselves

Computergirl24-Hour Cable News sounded like a pretty good idea...until there were 50 channels (with virtually all abandoning the pursuit of a balanced approach to reporting in favor of making boatloads of money). When the News became a profitable entertainment business, it became a bad idea.

The same is true with the use of Social Media Influencers. A great idea in theory...until the money became too much for a good thing not to turn bad.

Interesting article in SocialMediaToday over the weekend that pronounces the end of Influencer Marketing and the ascendency of Organic Influence.

Isn't that how it always should have been?

Bill Geist

Bill GeistBill Geist

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