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We’re Not as Noble as Hoped

220px-Panera_Bread_logo.svgA few years ago, a handful of Panera Bread locations shifted to a "pay what you can" model to test a concept that would encourage patrons to pay a little more, knowing that they'd be paving the way for area homeless and poor to get a meal.

Kudos to the company for attempting such a bold experiement...and for allowing the financial hemorrhaging to go on for six years.

But, later this week, the Boston location (the last one of the test stores) will shut its doors.

Guess we just can't withstand the temptation to get something for nothing...

Bill Geist

Bill GeistBill Geist

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