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Where We Spend

DiningBLOGAccording to new data from Skift, we eat when we travel.

That is, of course, not a surprise...but just how much we spend on culinary experiences may be.

If one takes transportation to and from a destination out of the equation (43% of total consumer travel spend and, at least in my mind, an unavoidably sunk cost), we spend just under 40% of our remaining travel budget on food.

Isn't it time we begin to have a serious conversation about the restaurant industry stepping up to have a more meaningful role in the marketing of our communities? Hotels have borne the burden alone far too long.

Just sayin...

Bill Geist

Bill GeistBill Geist

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