DMO Impact Articles Minimize

The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.
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Destination Leadership

by Bill Geist

A chapter from the seminal book on Destination Leadership by Bill Geist that outlines tactics to engage Board Members and Stakeholders to advocate for the success and sustainability of their communities. And, in today's challenging environment...DMOs need to step up their game and relevancy like never before.
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