DMO Impact Articles Minimize

The Impact of Cutting Funding for Tourism Promotion

by IHS Global Insight and DK Shifflet & Associates Ltd.

Another study of the sadly misguided Colorado experience of the early 1990s...transitioned to the potential impact such a move would have on New Jersey (and your state?). Authored by James Caldwell of D.K.Shifflet and Ken McGill of IHS Global Insight. Click HERE to download the study.

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The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.
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Destination Leadership

by Bill Geist

A chapter from the seminal book on Destination Leadership by Bill Geist that outlines tactics to engage Board Members and Stakeholders to advocate for the success and sustainability of their communities. And, in today's challenging environment...DMOs need to step up their game and relevancy like never before.
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