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Friday, July 4, 2014

The ROI of DMO Promotion on State and Local Tax Collections

by the Ball State University Center for Business and Economic Research

The 2008 study by Ball State University researchers found that, for every dollar of DMO promotion, state and local tax revenues increased $15. Click HERE to download the PDF. Thanks to Irving CVB CEO Maura Gast for the catch and Southern Indiana Clark-Floyd Counties CTB CEO Jim Epperson for the link.

Author: Bill Geist
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