Management and Crisis articles Minimize

Reviews, Reputation & ROI: Getting the Most out of TripAdvisor

Presentation by Steve Paganelli at the 2014 North Dakota Tourism Conference

Consumer Reviews are a huge part of consumers' decision process, TripAdvisor's Steve Paganelli offers tips on how DMO pros can improve their destination's image (and ROI) through TripAdvisor's tools. You can view the presentation deck HERE.

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Air Route Development & Destinations: Working Together

by Christopher Kam / Hawaii VCB

Attracting commercial air service to destination airports has never been tougher. However, Christopher Kam shared some telling statistics at the 2013 TTRA Annual Conference. The slides of his presentation are HERE.

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A Review and Analysis of the Role of CVBs in Destination Product Development

by Jim Epperson / Southern Indiana Clark-Floyd Counties CTB

In this White Paper by Jim Epperson (Southern Indiana Clark-Floyd Counties CTB), the traditional role of convention and visitor bureaus as simply sales and marketing organizations is contrasted with the growing participation in destination product development activities. Click HERE to download the paper. 

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The Geography of Somewhere

by Scott Russell Sanders

Author Scott Russell Sanders shared this provacative presentation at the 2006 Civic Tourism Conference in Prescott AZ. In this keynote address, he challenged destination leaders to visit other regions to learn what makes them unique...and then return home, inspired to foster those qualities in our own communities. Click HERE to download the PDF. 

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The Leadership of a CVB

by John Meroski / Visit Fayetteville

This CDME Paper, by John Meroski of Visit Fayetteville, outlines the key characteristics of the leader of a Destination Marketing Organization. In the paper, John identifies the primary attributes of organizational leadership...and applies them to leading a DMO. Click HERE to download the doc. 

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