Management and Crisis articles Minimize

What Makes A Balanced Destination Management Organization?

by Mike Butts / Visit Charlotte

Given most DMOs are funded from a tax source, it is logical that these Bureaus measure the results produced from the various business activities of the organization. However, in his CDME paper, Visit Charlotte's Mike Butts argues that a DMO must have a more balanced business approach beyond just “selling” to groups. Click HERE to download the doc. 

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The Role of CVBs in Visitor Product Development

by Darren Rudloff / Visit Cheyenne

Updated in 2008, this CDME paper by Darren Rudloff (of Visit Cheyenne) examines the current roles played by U.S. CVBs in visitor product development and suggests new trends taking place in the Destination Marketing Industry. Click HERE to download the doc.

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The Roles & Responsibilities of a DMO: The Durham Adaptation

by Shelly Green & Reyn Bowman / Durham CVB

The DMAI Foundation's 2008 Futures Study included a diagram (often referred to as the Maltese Cross) to showcase the breadth of what a modern day DMO must be involved in to remain relevant. The Durham CVB adapted and customized the diagram to communicate more effectively to its home crowd. Click HERE to view the Durham Cross and HERE to see Visit Bellevue's (WA) adaption.

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The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.

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Visitors Mean Jobs: The Illinois Campaign

by GrahamSpencer, the Rockford Area CVB and the Illinois Council of CVBs

In 2004, Illinois' Governor proposed slashing the State's Tourism Budget in half. The Tourism Industry responded rapidly, developing the highly successful "Visitors Mean Jobs" campaign that, ultimately, resulted in the Governor backing down from the proposed cuts. This is the creative that was designed by Graham Spencer, in cooperation with the Rockford Area CVB and the Illinois Council of CVBs. Click HERE to download the PDF.  

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