One of the perennial challenges before DMOs is the determination of just who is the client, the customer or our industry partners...often played out in how group leads are handled. The Irving CVB’s Maura Gast was clear on who she thinks the customer is in her classic speech at DMAI/Las Vegas 2008. So, it’s no surprise that her Bureau’s Lead Distribution Policy reflects that same philosophy. Click HERE to download the pdf.  

Another study of the sadly misguided Colorado experience of the early 1990s...transitioned to the potential impact such a move would have on New Jersey (and your state?). Authored by James Caldwell of D.K.Shifflet and Ken McGill of IHS Global Insight. Click HERE to download the study.

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.

On why establishing a standard for DMO websites makes sense, by Chris Adams from Miles Media. Click HERE to read.

An opinion piece penned in the summer of 2009 by Zeitgeist Consulting's Bill Geist for the Capital Region Meeting Guide. In the article, Bill suggests that the meetings culture of America is shifting radically and that new strategies and product development initiatives need to be considered.