Management and Crisis articles Minimize

Irving's Lead Distribution Policy

by Maura Gast / Irving CVB

One of the perennial challenges before DMOs is the determination of just who is the client, the customer or our industry partners...often played out in how group leads are handled. The Irving CVB’s Maura Gast was clear on who she thinks the customer is in her classic speech at DMAI/Las Vegas 2008. So, it’s no surprise that her Bureau’s Lead Distribution Policy reflects that same philosophy. Click HERE to download the pdf.  

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The Impact of Cutting Funding for Tourism Promotion

by IHS Global Insight and DK Shifflet & Associates Ltd.

Another study of the sadly misguided Colorado experience of the early 1990s...transitioned to the potential impact such a move would have on New Jersey (and your state?). Authored by James Caldwell of D.K.Shifflet and Ken McGill of IHS Global Insight. Click HERE to download the study.

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The Need for New DMO Performance Measures

by Bill Geist / Zeitgeist Consulting

Zeitgeist Consulting's Bill Geist published this treatise in the November 2009 edition of DMAI's monthly newsletter. After years of Room Night accountability, Geist suggests that DMOs need to redefine success.
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Measuring Your Online Audience

By Chris Adams / Miles Media

On why establishing a standard for DMO websites makes sense, by Chris Adams from Miles Media. Click HERE to read.
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The Future of Meetings

by Bill Geist / Zeitgeist Consulting

An opinion piece penned in the summer of 2009 by Zeitgeist Consulting's Bill Geist for the Capital Region Meeting Guide. In the article, Bill suggests that the meetings culture of America is shifting radically and that new strategies and product development initiatives need to be considered.
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