Marketing and branding articles Minimize

Destination Branding for Small Cities

by Bill Baker / Total Destination Management

The Essentials for Successful Place Branding by Bill Baker of Total Destination Marketing. An excerpt from Chapter 4: Prepare to Start - Mobilize the Forces.  

| |

What is Your Destination's BrandPromise Commitment?

by Duane Knapp

Thinking like a brand requires a different mindset, perspective and approach than just business as usual. The BrandPromise Commitment is the key to this different approach and is absolutely fundamental to creating, developing or enhancing a new or existing Genuine Brand.  

| |

Community Brands

by Duane Knapp

This chapter excerpt from Duane Knapp's The BrandPromise® provides a detailed outline of how to apply the BrandPromise methodology to communities and destinations. Click HERE to download the pdf.  

| |

Toolkit for Community Marketing & Cultural Heritage Organizations

by Reyn Bowman

From the Joint Task Force of Americans for the Arts and Destination Marketing Association International, chaired by former Durham CVB CEO Reyn Bowman. The purpose of this document is to open dialogue and foster working relationships between DMOs and local community cultural and heritage organizations. Click HERE to download the pdf.

| |

Measuring Your Online Audience

By Chris Adams / Miles Media

On why establishing a standard for DMO websites makes sense, by Chris Adams from Miles Media. Click HERE to read.
| |
1234567