Thinking like a brand requires a different mindset, perspective and approach than just business as usual. The BrandPromise Commitment is the key to this different approach and is absolutely fundamental to creating, developing or enhancing a new or existing Genuine Brand.  

This chapter excerpt from Duane Knapp's The BrandPromise® provides a detailed outline of how to apply the BrandPromise methodology to communities and destinations. Click HERE to download the pdf.  

From the Joint Task Force of Americans for the Arts and Destination Marketing Association International, chaired by former Durham CVB CEO Reyn Bowman. The purpose of this document is to open dialogue and foster working relationships between DMOs and local community cultural and heritage organizations. Click HERE to download the pdf.

On why establishing a standard for DMO websites makes sense, by Chris Adams from Miles Media. Click HERE to read.

According to Bill Baker (of Total Destination Marketing), we are living in the most competitive time in history. Cities and regions of all sizes now find themselves competing more fiercely for attention, relevance, and respect – and sometimes against places on the other side of the world.