Marketing and branding articles Minimize

Getting to Know the Korean Market

Presentation by David Ruch (Chair of Visit USA: Korea Committee) at the 2013 Hawaii Tourism Conference

David Ruch shares cultural and consumer intel on the Korean traveler that travels internationally. Click HERE to view his slides from the 2013 Hawaii Tourism Conference.

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Getting to Know the French Market

Presentation by Express Conseil at the 2013 Arizona Tourism Conference

Get to know the interests and buying statistics of the French travel consumers in this presentation by Express Conseil. You can view the slides HERE.

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Getting to Know the Brazilian Market

Presentation by Global Vision Access to the 2013 Arizona Governor's Conference on Tourism

An in-depth view into the cultural, interests and habits of Brazilian consumers. Click HERE to view the slides.

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“WHY” + “HOW TO” Harness the Power of the New Niche Marketing

by Marsha Lindsay / Lindsay, Stone & Briggs

Brandworks University's Marsha Lindsay's White Paper on the importance of transitioning marketing messages to defined niche audiences...and how best to take the first steps into this new marketing imperitive. Click HERE to download the pdf.  

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The Geography of Somewhere

by Scott Russell Sanders

Author Scott Russell Sanders shared this provacative presentation at the 2006 Civic Tourism Conference in Prescott AZ. In this keynote address, he challenged destination leaders to visit other regions to learn what makes them unique...and then return home, inspired to foster those qualities in our own communities. Click HERE to download the PDF. 

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