by Destinations International
Words matter in politics...and those words need to be chosen carefully. If Destination Marketers are to be successful in changing the narrative surrounding our industry, it starts with a values-based approach. That means talking to stakeholders in a manner that is simple and emotional...and connects their values to your organization.
In this policy brief, Destinations International demonstrates why our industry must utilize a new tourism vocabulary to connect with stakeholders in a meaningful way and better illustrate the value of destination organizations. Click HERE to read the brief.