Skift has deep experience identifying and synthesizing existing and emerging trends based on its daily coverage of the global travel industry, its twice-monthly Skift Trends Reports, and its flagship Skift Global Forum annual conference. Using this expertise, this Skift magazine identifies these key megatrends that will help you be better informed about building your business strategies over the next year, and will keep you on the cutting edge of the future of travel in 2016 and beyond. CLICK HERE to read the full report. 

 

 

International travel to the U.S. is growing at an increasing rate. Using data from Destination Analysts' annual study of internationally-oriented travelers in the top 12 U.S. feeder markets (United Kingdom, France, Germany, Italy, Canada, Mexico, Brazil, Australia, China, India, Japan and South Korea), Destination Analysts share how international travelers can be reached and influenced, the media they consume, the types of experiences, lodging and dining they desire in the U.S., anticipated spending in the U.S. (including on types of items) and more. CLICK HERE for more information.

Destination Analysts' semi-annual review of the state of American's view of travel. Along with the current attitudes of U.S. travelers, there is deep data on the use of technology by today's tourist and the content that drives choice. Click HERE to download the pdf.

The DMAI Event Impact Calculator was developed to establish a uniform method of identifying the economic impact of meetings, conventions, tournaments and other events. In 2014, Jonathan Freeze, CDME, worked with DMAI staff to field a study to identify the utilization of the EIC and how it was being used to communicate impact to stakeholders and investors. You can access the study by clicking HERE to access Jonathan's LinkedIn page, where the study results reside.

This essay looks at the changing face of tourism in America, as well as the role that the arts may play in positively impacting those changes over the next 10–15 years. Click HERE for the link.