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Friday, July 4, 2014

The Role of Business Events

by the Business Events Council of Australia

Although there is a growing recognition within government and the community that business events make a broader contribution to the host destination than simply tourism benefits, the measures used to assess the value of business events still focus almost exclusively on tourism. This paper, from the Business Events Council of Australia, examines the broader value of business events and seeks to identify opportunities to leverage this value beyond the obvious economic benefits to the host destination." Click HERE to download the PDF.

Author: Bill Geist
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