Consumer Reviews are a huge part of consumers' decision process, TripAdvisor's Steve Paganelli offers tips on how DMO pros can improve their destination's image (and ROI) through TripAdvisor's tools. You can view the presentation deck HERE.

Destination Analysts' Erin Francis Cummings shares their latest findings into the psyche of international tourists and what they seek in a travel experience. You can view the presentation slides HERE.

Most of us understand the increasing interest in Outdoor Adventure and Recreation…but the numbers are significantly bigger than most previously thought. Click HERE for this 2012 study from the Outdoor Adventure Association that quantifies the impact and opportunities of this market.

There are those that diss the Tourism Industry for low pay / low benefit jobs. This piece from Travel Oregon refutes that notion by identifying how Tourism jobs prepare people for success. Click HERE to view the PDF.

Get inside the mind of the Culinary Tourism in this deck from the Ontario Culinary Tourism Alliance's Rebecca LeHeup & Chris Grebner, presented at the 2013 Iowa Tourism Conference.