Brandworks University's Marsha Lindsay's White Paper on the importance of transitioning marketing messages to defined niche audiences...and how best to take the first steps into this new marketing imperitive. Click HERE to download the pdf.  

A fascinating (while chilling) analysis of the future of Destination Marketing Organizations from Anna Pollock of DestiCorp UK. Click HERE to download the pdf.  

In this White Paper by Jim Epperson (Southern Indiana Clark-Floyd Counties CTB), the traditional role of convention and visitor bureaus as simply sales and marketing organizations is contrasted with the growing participation in destination product development activities. Click HERE to download the paper. 

Author Scott Russell Sanders shared this provacative presentation at the 2006 Civic Tourism Conference in Prescott AZ. In this keynote address, he challenged destination leaders to visit other regions to learn what makes them unique...and then return home, inspired to foster those qualities in our own communities. Click HERE to download the PDF. 

This CDME Paper, by John Meroski of Visit Fayetteville, outlines the key characteristics of the leader of a Destination Marketing Organization. In the paper, John identifies the primary attributes of organizational leadership...and applies them to leading a DMO. Click HERE to download the doc.