by Seth Godin
A tribe is any group of people, large or small, who are connected to one another, a leader and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature. As the Internet has eliminated the barriers of geography, cost, and time, tribes have become more important than ever in communicating with the consumer.