In the classic 1996 movie Jerry Maguire, the lead character, played by Tom Cruise, experiences a moment of clarity in which he recognizes that the way he and his peers have been operating their business is fundamentally flawed. He writes and distributes a 25-page memo entitled “The Things We Think and Do Not Say: The Future of Our Business.” The next morning, as he walks into the office he helped create, fellow agents and support staff stand and applaud his words, vision and passion. Within hours, he’s fired. This moment in time feels a bit like Jerry Maguire for us at DMOproz. We may be congratulated and called visionary by those who read the manifesto we release today. And, hopefully we won’t be shunned after rocking the sacred boat called “The Way We’ve Always Done It.”