Wednesday, January 3, 2018
In my three decades in the Destination Marketing sector, I cannot recall a time in which DMOs were more under siege than during this just-concluded terrible, horrible, no good, bad year. An Administration that thought Brand USA was frivolous. A State Legislature that came perilously close to eliminating funding for its DMO. Sensationally accomplished DMO CEOs that were caught in the politics and drama of this age and cut loose, despite clearly exceeding their performance goals (the Caesarian knives last year were welded by both politicians and Board activists). And, as much as it pains me to say it, so much of the carnage was the result of self-inflicted wounds. So, let us, in this first week of the New Year, jointly adopt the following 7 Resolutions for 2018: