Understanding the thoughts, desires and beliefs of your target markets has never been more crucial to the success of today's Destination Marketing Organization. And, understanding what your industry partners, community leaders and elected officials believe can, often times, be even more important to your relevancy in the marketplace.
DMOproz understands how critical actionable intel is in the DMO world…and offers four ways we can help:
DMO Research
While studies from Destinations International provide a sensational basis of knowledge on the state of destinations and their DMOs, there may arise a need for a more customized approach. We maintains professional relationships with hundreds of DMOs and can often develop comparative data through our networks. Our peers know that we maintain the highest level of anonymity with their survey responses and can be trusted not to inadvertently throw a DMO under the proverbial bus.
From customized governance studies to funding and compensation reviews, we can normally have the answers you need within weeks..
Stakeholder Research
DMOproz boasts over twenty years of getting to the core of what a DMO's stakeholders are thinking and saying. Whether it's about a new destination development proposal (and the role the DMO is expected to play) or whether its about how the DMO is perceived by its investors and partners, DMO pros need to know the lay of the land. Bill Geist and Terri White have interviewed thousands of community leaders and led scores of industry Focus Groups across North America in order to better understand those perceptions and guide the DMO in its next moves.
The other advantage of face-to-face meetings is the ability for Bill and Terri to share case studies and generally accepted DMO best practices with your community leaders. We know it's not logical but, sometimes, it takes someone from another town to encourage a bigger vision or rebut an erroneous belief. That's the added benefit of having someone with decades of DMO experience leading the interviews.
Consumer Research
We work with a handful of highly respected tourism-centric research firms to offer cutting-edge intel gathering from leisure consumers, meeting and event planners and sports tournament directors. We often include these strategic partners in our Destination Assessment work to provide the DMO and the destination with core understandings about the consumer in addition to our multi-generational view of how the destination can enhance its desirability.
Why work through DMOproz when you can contract with these firms direct? Because we don't mark-up their fees…and you get the advantage of two respected firms analyzing and ideating on your behalf, instead of just one. That's what they call a "Win-Win."
DMOvizion
With every marketing dollar on the line, you have to know how to make them count. As someone once said, "it doesn't matter how well you say the wrong thing." To design the right message, you have to understand today's unique and diverse consumer. And that's where DMOvizion comes in...
DMOvizion allows marketing professionals a moment-to-moment window into their target markets' psyches. Using the Perception Analyzer system, we can reveal frame-by-frame and word-by-word what parts of your video and message resonate...and which ones leave your target flat. Thus, you can be assured that your videos and TV spots will rock, right out of the box.
For more on DMOvizion, click here.