Other Consulting Services
Executive Coaching
These are times for which none of were trained nor were prepared. Not that we have all the answers, but we are in contact with hundreds of industry peers and experts on a weekly basis. Maybe we’ve heard of a solution you have yet to discover. Maybe our 25 years of consulting DMOs can help you divine your next step. We offer a free 30-minute consultation to see if a coaching relationship makes sense. At the least, we offer a shoulder to cry upon or a platform on which to bounce ideas.
DMO Messaging
Destination Marketing continues to be the most misunderstood and under-appreciated aspect of Community Development across America. Despite research that clearly indicates that Destination Marketing is vital to a community’s success in attracting investors, businesses and residents, there are those that refuse to accept the power of a consistent and compelling message. With decades of experience in crafting meaningful messages to local political and community leaders, we can assist your DMO in establishing your relevance.
BECOMING A DLO
In our first book, back in 2004, we suggested that calling the organizations that Market destinations was limiting; that we could be so much more for our communities. Indeed, we suggested that what these organizations could become were DLOs (Destination Leadership Organizations). If you agree, we’re ready to help inspire your Board and key community leaders to view their DMO in an exciting new light.
DMOvizion
As we emerge from another election season, you’re likely to have seen post-Presidential debate analysis showing a visual depiction of when candidates scored high marks with viewers…and when they tanked. DMOproz uses the same technology to identify where DMO videos and commercials sing…and (more importantly) where they come up short. Most videos we test are solid…but almost all include a scene or two that cause viewers to back away. DMOvizion can help eliminate these moments so that your video hits its mark every time. CLICK HERE to see an example.
BUDGET DIVERSIFICATION
One of the many truths we have learned during the pandemic is that a heavy reliance on a single revenue stream is a recipe for disaster. That DMOs have relied on Hotel Room Tax revenues for decades was the easy path forward…and an easy target for politicians looking to plug budget holes. DMOproz is well versed in the other revenue streams that progressive communities have adopted and is ready to guide you through your options.
ISSUE ADVOCACY
A veteran of several successful legislative initiatives, Bill Geist has been involved in swinging public opinion for over 30 years. From in-the-trenches lobbying to being part of the team that secured the public referendum win to build the Frank Lloyd Wright-designed Monona Terrace Convention Center, Bill has the experience to assist your destination in crafting its development message. See Mom…that Political Science degree came in handy!