Strategic Planning

Strategic Planning. A cornerstone of every organization. The blueprint for where we want and need to go next. And, as we begin our Recovery, more important than ever.

But first, defining the concept is critical for our engagement. While Strategic Planning in other industries may be understood as enterprise-wide, in the Destination Marketing space, a Strategic Plan is the Action Plan for the Board of Directors. That means we focus on Organizational and Destinational excellence…not Room Nights. That’s what’s found in the Marketing or Business Plan that powers professional staff. If we’re clear on what a DMO Strategic Plan is…shall we begin?

Fast-paced, inclusive, entertaining and educational...just some of the adjectives that clients have used to describe DMOproz’ Strategic Planning sessions for Destination Marketing Organizations. We specialize in workshops that get to the core visions of organization stakeholders and create actionable plans for future success. Just as important, the sessions are designed to engender a real level of excitement and enthusiasm for participants about their role in the future of the organization.

Our Strategic Planning service is customizable for every DMO…but typically includes pre-session interviews and surveys with organizational leadership, stakeholders and community leaders. After facilitating the Strategic Planning workshop, we provide an extensive follow-up document that includes Vision, Mission, Purpose, Goals, Objectives, suggested Tactics and Recommendations for implementation. 

Coming to grips with the rapidly evolving nature of Destination Marketing in the era of COVID-19 has never been more critical. As DMOs re-assess their roles and responsibilities in their destinations, a DMOproz led Strategic Planning process will position your Board to leave a mark.